Brave, bold and challenging, that’s the sustainability challenge we all face and what it requires us to be. Which also happen to be the brand values for avieco.

Previously known as Carbon Smart, they understood they had to change as had the environmental impact of the workplace. In order to stand out and get noticed they needed to disrupt the status quo, getting their messages and services across in a way that gained maximum exposure.

With a desire to change, avieco needed to align themselves more closely to how their customers think and act.

An in-depth brand workshop was carried out in order to develop a new direction. We developed new brand positioning, supported with a distinctive typographic visual language that could cut through the noise. With an aim to lead, disrupt and inspire businesses to become more sustainable.