Making a statement

Ca’Pietra have been at the forefront of tile and stone design for over 30years, Inspired by the beauty of nature, they are committed to craftsmanship, quality, design and manufacturing. Their product portfolio of bold patterns and bold colours help make a statement in any home.

A creative execution that pays homage to their love of colour, pattern and making a statement.

The creative works to showcase trend setting product, and supports the story of space transformation that can be achieved with a Ca’Pietra tile choice. Seasonal colour palettes, illustrative pattern devices and bold fonts work to align product and brand.

We delivered –

Brand Positioning
Visual Identity
Tone of Voice
Art Direction
Brand Guidelines
Social Media Assets

We delivered a package of marketing assets which provides the team with the ability to present the brand positively in all areas of marketing activity. These included brand refresh, brand guidelines, brochure spreads, social media collateral and a website facelift