Named after their founder, Hodge had a long established heritage as one of Wales’ leading financial service companies. They approached us to help with their brand development which needed to build on the foundation of Hodge, acknowledge its history and success, while at the same time move it forward to not only become future-proofed but also to drive transformational change internally at the bank.

The new brand needed to add real value, rethink the group’s naming structure and for the identity to work across a wide range of applications.

We were able to establish the core USP as ‘Doing the Right Thing’. This umbrella idea worked across all aspects of the project, to show how the group connected with its customers, people and wider society. It became instrumental in formulating the illustrative style, that played on the idea of learning our morals from a young age via storytelling