Reshaping Wellness

The Brief

Vale Wellness were seeking a brand identity as fresh and as individualised as the healthcare they offer.

A family of health and wellness divisions under one overarching name, Vale Wellness were seeking a group brand identity that brought together their three unique services – Vale GP, Vale Menopause and Vale Infuse.


We began by holding a project initiation and engagement session with the Founder of Vale Wellness, along with members of her multi-disciplinary team.

Using this as a foundation, our designers created a fresh brand hierarchy, identity and brand mark, utilising a clean yet soothing colour palette.

We delivered a set of comprehensive brand guidelines to support the ongoing use of the brand identity for the in-house team.

The first of the family to launch, we designed and created a dynamic, engaging web presence for Vale GP. We developed iconography and graphic systems in line with the brand identity to enhance the visual impact of the website.

We furnished Vale Wellness with a suite of social media assets, signage and marketing collateral, and also supported with the design, look and feel of the clinic’s internal aesthetic to ensure visual consistency.